Senior Brand Manager

RGF Executive Search Vietnam - Expires on Sep 05, 2018
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Ho Chi Minh City
  • Permanent - Full Time
  • 6+ years
  • Open to local
Function
Marketing / Communication
Job Category
Consumer Products / FMCG
Salary
Competitive

Job Description

1. ROLES
 
  • To develop and manage Brand/Category plans in line with portfolio strategic direction to achieve volume, share and profit targets.
2. KEY RESPONSIBILITIES

Brand Planning
  • Develop brand/category strategies in line with portfolio objectives in respect of volume, contribution and share.
  • Prepare and gain approval for annual brand plans supported by expenditure budgets.
Brand Management
  • Manage all aspects of brand communication.
  • Brief and manage advertising and design agencies to ensure effective brand campaigns are developed, produced and implemented.
  • Provide effective brand merchandising and promotional strategies that are relevant to the market.
  • Develop and maintain effective working relationships with Marketing, Sales, colleagues to facilitate the exchange of information and to promote commitment to and implementation of the brand strategies.
  • Achieve legal and management approval for materials prior to printing/production as required
Resource Management
  • Manage funds to achieve delivery of agreed brand activities within agreed budgets and timings.
  • Manage the delivery of marketing materials as required to Sales colleagues to aid execution of brand activities in accounts and field.
  • Adopt a Risk Management approach to his / her role & responsibilities consistent with the regulation of Vietnam
Information Management
  • Consolidate consumer and brand performance data with insights and recommendations to the Head of MKT, colleagues, and senior management.

Job Requirements

  • University Degree qualified in a Sales/ Marketing discipline
  • More than 6 years experiences in Brand, preferably in the FMCG industry
  • Brand planning, Project Coordination and Budget Management skills
  • Intermediate understanding/experience in Product and Manufacturing Knowledge, understanding of Consumer Research & experience in using marketing tools including consumer awareness /Trial, procurement and logistic processes
  • Good inter-personal and communication skills (English & Vietnamese)

Please be noted that all applications' information will be kept confidential; and only shortlisted applications will be contacted. 

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About the recruitment agency

RGF Executive Search Vietnam

RGF Executive Search is a global brand of Recruit Group, the world’s fourth largest recruiting and information services company. With offices in 26 cities across Asia, we aim at helping global ...

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