A foreign company in Agriculture is seeking for Marketing Communication Manager.
Responsible for planning, development and implementation of the company’s marketing strategies
In depth market analysis: Segmentation, Competitive Intelligence, Brand positioning, new Market Opportunities
Define and implement both internal and external communication strategy
Public relations, communication and coordination of activities with key stakeholders, effectively represent of the company in governments, value chain meeting and associations that influence business
Provide guidance on branding guidelines in order to achieve a high level of consistency
Work closely with the sales and experts’ teams to support the implementation of commercial campaigns and launch of new products in the market
Responsible for implementing advertising, promotions, trade shows, customer seminars
Coordinate with the BU marketing team for projects including adaptation, creative development, brand campaigns and tracking
Support the integration of push and pull activities while developing new, non-traditional forms of marketing linked to establishing a direct relationship with retailers and farmers
Develop sales support materials by facilitating best practice sharing through presentations, conferences, seminars and training
Develop the agenda for digital marketing in Vietnam
Coordinator for trademark/patents management and maintenance.
Degree in Marketing or Communications with minimum of seven years marketing/communications experience preferably with market segmentation, brand management, mass communications and advertising related work
Ability to adjust marketing tactics in response to business performance and competitive activity
Experience with media relation, digital tools and website management
Travelling is required
Report to Country Manager/Managing Director and part of local management team
English and Vietnamese (spoken and written) is required
the recruitment agency
RGF Executive is the executive search arm of Recruit Co., Ltd, Japanís largest recruiting company and 4th largest worldwide with annual revenues of US$10 billion. RGF operates through direct and ...