OVERALL RESPONSIBILITY Responsible for overall development and execution of all Principal brand plans leading to the achievement of successive annual sales and profitably goals. Building a highly effective marketing team and creating a stimulating leaning and team working environment. Ensuring an optimum level of marketing process and controls to improve business efficiencies and visibility of performance
KEY DUTIES & RESPONSIBILITIES
Achieve budgeted sales numbers and net margins as per the annual agreed plan
Develop robust overall short and medium terms marketing plans by Brand and Category, including new Brand introductions and ATL activity when required
Manage A&P budgets according to annual agreed plan and monitor marketing spending against budget
Develop understanding for self and company of overall market dynamics in the key area we participate in
Be a successful recruiter and retainer of people to build a team to manage a fast growth strategy
Develop company and Brand image as a credible player in the market through participation in credible industry and networking events
Oversee and manage relationship development with Principals and key customers
Ownership of demand forecast for all Brands in S&OP process
Provide regular monthly reporting and analysis of performance to CEO
Work closely with Sales & Operation Manager, Area Managers, Store Managers to develop channel by channel basis marketing activities, covering products, packages, pricing and promotions in line with brand companies & sales strategies
Prepare and evaluate channel specific programs and build category focus.
Coordinates and directs outside market research projects and prepares reports, analysis and commentary for management on statistical and other data received concerning markets, pricing, etc.
Liaise with local advertising agencies and suppliers to develop above and below line materials in support of in-country marketing plans.
Develop and build digital member program to foster the loyalty of the brand. Formulate the growth strategy, develop activation programs and maximize collaboration with suppliers. Utilize digital member data to understand customers. Set up sound segmentation strategy and communication platform with targeted marketing to optimize margin.
Identify future market dynamics for development of new store concept and business planning of Dairy Farm Vietnam.
JOB REQUIREMENTS (Skills & Attributes)
University Degree or equivalent. Marketing / Business Management qualification preferred
Minimum 5 years of working experience in marketing management, senior marketing roles in retail, FMCGs for the business of cosmetics.
Demonstrate excellent business relationship building and communication skills with all external stakeholders
Good strategy planning, P&L management and analytical skills
Ability to build positive internal and external working relationships
Proactive Team player
Excellent verbal and written communication
Able to project manage
Broad understanding of business management needs in addition to purely marketing
Flexible & customer focus
Cross function collaboration and team work
Good experience in brand building
Experience of working relationships with external agencies
Experience of working relationships with external Principals
Can demonstrate strong ‘hands-on’ people management
KEY COMPETENCIES (list out at least 4 key competencies required for the role)
Knowledge of business environment: Consider overall business picture - Use good understanding of internal and external business environment to identify threats and opportunities and develop objectives or projects integrating key success drivers
2Planning & organization: Plan projects and processes – Develop sound plans for projects, monitor for timely and accurate completion, and prevent
Verbal & Written Communication in English: Ensure understanding – Integrate interaction and feedback in the communication process to ensure clear understanding of the idea expressed
Service Orientation: Add value proactively – Take concrete proactive measures to add lasting value to others and improve the fulfillment of their needs
Only Vietnamese candidates will be considered for this position.
the recruitment agency
RGF Executive Search is a global brand of Recruit Group, the world’s fourth largest recruiting and information services company. With offices in 26 cities across Asia, we aim at helping global ...